Red White & Blind

Don’t judge the book by it, but I’m revealing the cover today to my new book, Red, White & Blind.

My deep gratitude to all of you who reviewed the potential book covers in my previous post! Special thanks to you if you voted for your favorites and commented as to why you liked the ones you liked. That was very helpful. Thank you!

It came down to a two-horse race. The runner-up was one that many of you liked, the red cover with the dripping paint crossing out the title. And the winner was…

Go Watch the Cover Reveal >

Now that you’ve seen it…

What do you think? Do you like the imagery of the eye behind the blinds? What does it evoke for you? Does it pull you in? Scare you off? Is it memorable?

Please let me know in the comments on the video or here on my blog. It’s very helpful.

Special kudos to Kevin Christaldi in Oregon who pointed out that the pulls on the blinds shouldn’t be red lest they appear to be drops of blood in a thumnail image. Kevin, do they look better now? Or do they look like tears now?

The next poll, coming up, will focus on the subtitle. I’ve spent a lot of time hammering it out, but it’s still subject to change, and I’m curious of your thoughts. How does it strike you: “Unveiling Disinformation & Censorship at the Dawn of the New Enlightenment.”

Tell me in the comments below.

Thank you once again.

Welcome to the era of fake news.

The number of media sources available to Americans has exploded over the past two decades with the growth of the internet. These myriad sources present the very same event in often dramatically different ways, which can be fascinating. The problem is, each source often labels all other sources as deceptive or even malicious by denouncing them as “fake news.”

This creates a dilemma: Either accept one news source as the arbiter of truth and let it distinguish the fake from the genuine and thereby filter the news for you, or read broadly despite the warnings and trust your own intelligence to determine the veracity of the news you read.

Choosing the first path — which many do — is creating increasingly distinct news bubbles in this country which in turn lead to social media “echo chambers” where a small and dwindling range of perspectives is available.

This guide is for those choosing the second path.

(more…)

If you want to publish a beautiful and popular book using the powerful publishing tools available to authors today, here are seven things you need to do to succeed.

(This is Part III of an Indie Pub Trilogy.  Part I is an overview of the pros and cons of independent and traditional publishing. Part II recounts my personal journey to publishing independently rather than via a literary agent.)

1. Write a great book. First, and most importantly, before we talk about anything else, you need to write absolutely the best book you can. Pour your talent and your time into it. Stop reading this article, and go write your tour de force. Right now.Or right after reading this article. You do need to know a few more things.

   The truth is, despite any cynicism you might hear on the interwebs about uneducated readers, dwindling attention spans, or a glut of writers, this is a fabulous time to be a good writer. Both readership and book sales per reader are growing and will continue to grow. Good writing will rise above mediocre writing every time, and exquisite prose that sings like poetry will always rise to the top. Fabulous writing will also make everything about promoting your voice, getting your word out, and selling your book infinitely easier.

   Read, write, revise, repeat. It is the way, it will always be the way. We humans have been telling each other stories at least since there was fire. Storytelling is here to stay. Feel free to get really good at it.

2. Promote now. That said, start promotion today. Many people told me this, but still I sort of dabbled and waited until I felt done with my book. I finally did start this blog and write occasional articles, but I could’ve and should’ve been doing a lot more via social media and via a newsletter.You don’t have to do everything; don’t get overwhelmed and then never start. See #6, “Focus on you,” below.

   But do something to promote your voice or your writing today, and keep it up. Then do something else. Here are some ideas: (more…)

After a long journey during which I considered many options, and not just the main two options we’re discussing here, I realized something: It was going to be hard. It was going to be a lot of work. And I was at a fork in the road.

(This is Part II of my Indie Publishing Trilogy of posts. See Part I  for the pros and cons of independent and traditional publishing. This post covers how I made my choice. Part III lists Seven Things You Need to Do if You Publish Your Book Independently.)

I knew it would be a lot of work either way I went — whether I sold the manuscript to a publishing house, or published my book independently. I was intimidated, but I was optimistic and determined as well. I decided, first, that while writing Double Happiness — during the years of rewrites and revisions — I would also approach literary agents in the hope of landing a publishing deal.

I was right. It was a lot of work. I ended up spending almost as much time writing query letters, synopses, proposals, and chapter summaries as I did revising the book. It turns out, you have to know a lot about the industry just to write a decent cover letter.

For all of my work, I did receive significant interest, and many agencies requested partials of my manuscript. Some agencies showed enthusiasm and requested the whole manuscript. Still, all eventually led to rejections.

After nearly a decade of work, as I was completing the final, final revision of Double Happiness, I leapt into exploring the independent route.

What I found was exhilarating and daunting. I still had so much to learn. But I was thrilled and, armed with a manuscript I knew was great, I felt ready to do it. I was ready to publish my book myself.

A Strange Coincidence

Coincidentally, just as I decided to go indie, I was approached by several literary agents who showed real interest. Two agencies went all the way and offered to sign me. It was mystifying. Did they want me now only because I wasn’t seeking them? Had my manuscript improved so much? Were they paying attention to me because I had started blogging?

I had my theories, but I really wasn’t sure. (more…)

Are you a writer interested in publishing your first book, your labor of love, your masterpiece, your tour de force? Or are you perhaps a writer who has published with a small or large private press and is curious now about independent publishing?

What once was called “self-publishing” with a dismissive sniff is now known as Independent Publishing and accounts for a rapidly growing share of books published and sold worldwide. There also certainly remain many advantages to getting a literary agent and selling a manuscript to a large corporate publishing house.

There’s a lot to explore on this topic. For the sake of brevity, I’m splitting this post into three parts, a “Trilogy of Posts,” if you will. In this first post, I will outline the advantages both of independent publishing and of going the traditional literary-agent route.

Let me know in the comments what I’ve missed.

(Update: I’ve now added Part II of this trilogy of posts, in which I explain which route I chose, and how it’s worked out. Update: And now Part III is done too: It lists Seven Things You Need To Do If You Publish Your Book Independently.)

Advantages of Independent Publishing

This is the new paradigm, the way to “own your content” immediately and forever. We can boil down the advantages of going indie to these three primary benefits: creative control, profit, and speed.

With creative control, you get to create the book you’ve envisioned, the masterpiece that inspired you from the start. No months or years of rejection from gatekeeper agents and condescending editors; no crucial paragraphs, pages, or chapters inexplicably removed by a squeamish or distracted junior editor in a shrinking editorial department; no changes to the book’s cover ordered at the last minute by a clueless faraway advertising department who doesn’t understand your book. You have the creative vision, you have the creative power, you have the creative control.

The profits you can potentially receive as an independent author outstrip what can be made under a traditional publishing contract. (more…)

Do you want to know something strange about Amazon.com?

Yes, I did too, since most of my book sales are happening there.

The biggest driver of sales at Amazon isn’t in fact advertising or rankings. It might come as a surprise to you, even if you shop frequently at the online megastore, but the truth is that the biggest driver of sales at Amazon is: Customer Reviews.

I won’t get into what I’ve learned about the powerful ways in which herd mentality still dictates a lot of what we humans deem to be “appropriate,” see as “exciting,” and judge to be “safe.” Suffice it to say, Amazon’s underlying product-display algorithms utilize Customer Reviews, both the quantity and the quality of the reviews. Thus Customer Reviews dictate how often people discover Double Happiness.

I have eleven reviews right now, all good, and I’m very grateful for them. I would love to increase the reviews.

Can you help more people discover Double Happiness? If you’ve finished the book, or read far enough to feel comfortable writing a review, please write a review! It will be extremely helpful.

How to Write an Amazon Review

If you have already written Amazon reviews, go here, godspeed, and my gratitude: www.DoubleHappy.be/review

If you haven’t written an Amazon review before, I’m happy to help you learn this new skill. Think of it like voting; you can write reviews every day of the year and materially affect the success or failure of books, ideas, and products. Here are two ways to write your first review:

Voila! So grateful for your help.

In Other News: The Fabulous Book Tour

In other news, the book tour has been a whirlwind of inspiration and connection, a sweet ride of unexpected highs and lows. In my next post, I’ll tell you all about what it’s really like to be on a book tour.

Best wishes, and may your journey always be fruitful,
Tony