Red White & Blind

I’d be honored to have your help with one more part of this forthcoming book. First, thank you for voting on the cover of the book. It’s now set, and I think it’s a beauty.

Choosing a subtitle might not be as exciting or as sexy as the cover of the book, but these little words that follow the title might be even more important in determining who finds the book

• Search engines index the subtitle.
  
• Humans looking for a book like mine won’t likely search on the words “red,” “white,” or “blind.”
  
• The subtitle should also be a concise but accurate summary of the contents of the book.
  
• Finally, and maybe most important, the subtitle should be an attractive pitch for the book.

Yes, in the words of RUN DMC, choosing a subtitle is tricky.