Red White & Blind

I’d be honored to have your help with one more part of this forthcoming book. First, thank you for voting on the cover of the book. It’s now set, and I think it’s a beauty.

Choosing a subtitle might not be as exciting or as sexy as the cover of the book, but these little words that follow the title might be even more important in determining who finds the book

• Search engines index the subtitle.
  
• Humans looking for a book like mine won’t likely search on the words “red,” “white,” or “blind.”
  
• The subtitle should also be a concise but accurate summary of the contents of the book.
  
• Finally, and maybe most important, the subtitle should be an attractive pitch for the book.

Yes, in the words of RUN DMC, choosing a subtitle is tricky.

Don’t judge the book by it, but I’m revealing the cover today to my new book, Red, White & Blind.

My deep gratitude to all of you who reviewed the potential book covers in my previous post! Special thanks to you if you voted for your favorites and commented as to why you liked the ones you liked. That was very helpful. Thank you!

It came down to a two-horse race. The runner-up was one that many of you liked, the red cover with the dripping paint crossing out the title. And the winner was…

Go Watch the Cover Reveal >

Now that you’ve seen it…

What do you think? Do you like the imagery of the eye behind the blinds? What does it evoke for you? Does it pull you in? Scare you off? Is it memorable?

Please let me know in the comments on the video or here on my blog. It’s very helpful.

Special kudos to Kevin Christaldi in Oregon who pointed out that the pulls on the blinds shouldn’t be red lest they appear to be drops of blood in a thumnail image. Kevin, do they look better now? Or do they look like tears now?

The next poll, coming up, will focus on the subtitle. I’ve spent a lot of time hammering it out, but it’s still subject to change, and I’m curious of your thoughts. How does it strike you: “Unveiling Disinformation & Censorship at the Dawn of the New Enlightenment.”

Tell me in the comments below.

Thank you once again.

Off-topic a bit, but important for some of you here. My substack is new and many of you are either new subscribers or were moved to substack from my legacy email list. Here are a quick set of steps to follow if you’re subscribed to my substack newsletter but the emails are disappearing or going into your Promotions folder on gmail.

I made a quick video on how to move messages from your Promotions folder to your inbox — and ensure they always go there.

The steps followed in the video are

1. Go to your Promotions Folder
2. Find the email from “Tony Brasunas at Red, White & Blind”
3. Drag that email onto your Inbox tab
4. Click YES to have this done for every email from me.

Here’s the video: